It's common to imagine that Black Friday is just the sales that happen on the last Friday of November. But for those who already import products from China, it's not quite that simple…
Black Friday is planned months in advance. It takes place during the import planning that companies are able to To guarantee better prices, negotiate with suppliers, organize international logistics, and avoid problems. which could compromise the entire operation.
Those who wait until the last minute to buy may face exactly the scenario no one wants: higher shipping costs, lack of space on ships, delays, insufficient stock, and lost sales precisely during the most important period for retail.
If your company intends to take advantage of Black Friday 2026, The time to start acting is now!
Keep reading, because next we're going to talk about... When will Black Friday happen in 2026?, Learn about some of the results from the 2025 edition and check out practical tips for organizing yours. Black Friday import With more safety. Shall we go?
Black Friday date in 2026
In 2026, Black Friday will take place in November 27th, the last Friday of the month, following the event's traditional schedule.
Although it's only a one-day event, consumer behavior has changed significantly in recent years. Today, many companies operate throughout the entire so-called Black November, anticipating campaigns, discounts, and launches throughout November, this means that inventory needs to be available well before the last week of the month.
Black Friday continues to generate billions in revenue in Brazil.
In 2025, various surveys once again demonstrated the strength of Black Friday for Brazilian retail. One search showed that the date generated approximately R$ 10.2 billion, with growth compared to the previous year and an increase in the number of orders and items sold.
A survey of Trust Neotrust showed that only on the official Black Friday, e-commerce made money R$ 4.76 billion, high of 11,2% about 2024, with 8.69 million orders recorded throughout the day.
These results send a clear message to companies that work with imported products: those who can... Preparing in advance means you have a much better chance of selling on Black Friday.
Why does importing need to be planned in advance?
Importing involves several steps…
In addition to negotiating with suppliers, there are processes involved in manufacturing, inspection, internal transportation in China, international shipping, customs clearance, and delivery in Brazil.
Any delay in one of these phases can jeopardize the entire operation. Furthermore, in the months leading up to major trade dates, global demand for transportation increases significantly.
This means:
- Greater competition for space on ships;
- Increase in freight costs;
- Longer deadlines;
- Increased pressure on logistics operators.
Now, check out 7 tips for planning your Black Friday import!
1. Make a demand forecast based on data.
Avoid buying based solely on gut feeling. Analyze your company's sales history, identify which products performed best in previous years, and assess current market trends.
A well-constructed forecast reduces both the risk of stock shortages and the excess of unsold merchandise after the campaign.
2. Negotiate with suppliers as soon as possible.
Even the best suppliers become more overwhelmed as Black Friday approaches. Those who start negotiations early usually manage to:
- Best prices;
- Greater production availability;
- More favorable trading conditions;
- Greater flexibility in deadlines.
Furthermore, there is time to conduct audits, inspections, and adjustments before manufacturing.
3. Choose the most suitable logistics mode.
Not all imports need to be done the same way. Depending on the volume and urgency, it may be more advantageous to use:
- FCL, when the volume occupies an entire container;
- LCL, sharing space with other cargo;
- Air transport for strategic products or emergency replacements.
Each option has advantages in cost, timeframe, and flexibility. So, are you still unsure about...? Which option is best? Looking for solutions for your company? Also read the article "Understanding LCL and FCL shipping" and discover the differences between each option.
4. Reserve space on international shipping.
One of the biggest mistakes importers make for seasonal dates is waiting too long to reserve space on the shipment. In the months leading up to Black Friday, there is an increase in demand for sea and air transport in virtually every part of the world.
Book your trip in advance. It reduces the risk of delays and helps control costs. Logistics.
5. Consider possible delays in the schedule.
Even with good planning, unforeseen events can happen. Weather issues, port congestion, extra inspections, and operational changes are all part of international trade. Therefore, always work with a safety margin.
O Ideally, the merchandise should be available beforehand. from the start of promotional campaigns, and not just during Black Friday week.
6. Monitor the entire operation closely.
An import process doesn't end when the order is sent to the supplier. It's important to monitor the entire process:
- Production progress;
- Quality inspections;
- Documentation;
- Boarding;
- International transport;
- Customs clearance.
This monitoring allows us to identify potential problems before they turn into delays.
7. Rely on import specialists.
Importing may seem simple on paper. However, even small mistakes can lead to high costs, delays, and even prevent the merchandise from arriving in time for the campaign!
Having a specialized team by your side helps reduce risks, optimize costs, and make more strategic decisions at each stage of the operation. This is especially true when the goal is to meet the demands of important commercial dates, such as Black Friday.
That's why…
Plan your import for Black Friday with Importa Coletiva.
If your company wants to reach Black Friday 2026 With available inventory, more competitive costs, and a well-structured operation, count on us. Collective Import!
Our team oversees every stage of the import process, from finding audited suppliers to international logistics and customs clearance, so you can focus on growing your business.
Speak to one of our specialists by WhatsApp So that together we can plan your import for Black Friday with much more security, savings, and peace of mind.